Greatest car meet ever 😭 Toyota New Zealand launched a heartfelt campaign for the 2021 Hilux celebrating the bond between friends, drivers, and their trucks. Created by Saatchi & Saatchi New Zealand and filmed in stunning Queenstown, the multi-channel campaign featured over 20 pieces of content across TV, digital, outdoor, and social media. Directed by Damien Shatford of Sweetshop with stills by Ross Brown, it blended cinematic storytelling with the rugged charm that defines the Hilux. The campaign aimed to show how deeply the Hilux is woven into Kiwi life, not just as a truck, but as a companion. Do you think this emotional approach would resonate as strongly with American truck fans? 🤔💭 ( Media: Toyota / Agency: Saatchi and Saatchi ) #toyota #toyotahilux #cars