WISE Seattle Summit Speaker Spotlight: Lisa Bregman 💙 Lisa Bregman is an accomplished marketing and brand strategy leader with over 15 years of experience driving fan engagement, partnership growth, and storytelling in the sports industry. She has led high-impact initiatives across major teams, agencies, and sports technology platforms, including serving as Director of Marketing for the Seattle Seahawks, where she oversaw integrated campaigns that strengthened the team’s brand and deepened connections with the 12s. Lisa began her career in Major League Soccer, leading marketing and digital initiatives for club teams before joining Wasserman, where she supported athlete marketing and brand partnerships. She went on to play a key role on the LA24 Olympic bid team, helping shape the successful campaign that brought the Olympic and Paralympic Games back to Los Angeles, and most recently led commercial services at Opendorse, connecting brands and athletes through innovative NIL and infl...