If you’re a woman over 40 trying to lose weight, build strength, or get control of your cravings… protein is one of the FIRST places to look. And most women are getting far less than they need. Here’s the truth no one told us growing up: ⭐ As hormones shift in your 40s and 50s ⭐ As muscle mass naturally declines ⭐ As cravings, stress, and sleep become harder to manage …your protein needs actually go UP. But most women are still eating like they did in their 20s, a little chicken on a salad, a few bites of eggs, a yogurt for breakfast and wondering why they’re constantly hungry and not seeing results. Here’s why protein matters even more now: ✅ Stabilizes blood sugar High protein meals keep you full and prevent the spike–crash–craving cycle. ✅ Supports your metabolism You lose muscle faster after 40, and muscle is the engine that burns calories. Protein + strength training = major game changer. ✅ Reduces cravings and snacking A high-protein breakfast alone can cut your cravings ...