On this episode of "Well Spent," cohosts Katie Notopoulos and A. C. Fowler discuss the viral $89 Pink Palm Puff hoodie that teens are clamoring for online. They talk to 17-year-old CEO Lily Balaisis about the strategies she used to get her clothing line to succeed, and why her brand took off when so many others fail. Casey Lewis, a trend expert, also breaks down how going viral on TikTok can make businesses more successful among Gen Z and Gen Alpha.
00:00 - Intro
00:35 - What is Pink Palm Puff?
04:53 - Talking Strategy With CEO Lily Balaisis
18:22 - TikTok Virality With Casey Lewis
37:01 - The Price is Wrong
42:25 - Conclusion
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#entrepreneurs #youngentrepreneurs #brandsuccess #tiktokbusiness #wellspent
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