Come with me to Japan. 🇯🇵✨ I thought I’d take you behind the scenes of what really goes into researching a new destination before we ever bring our group trips here. Even though this is my first time in Japan, we’re not starting from square one. Other team members have already scouted this region, and we’ve worked with incredible ground partners here for years. I’m here now to deepen that existing knowledge, learning the nuance and context you can only understand by being on the ground. For Japan alone, we’re spending well over double the average investment our clients make on their own trips. That’s intentional. It allows us to spend our days learning from local experts, private guides, and cultural specialists, the people who know their home best. And truly, we aren’t just sightseeing. We’re learning constantly. The unspoken rules of daily life, the quirks of transit, how different neighborhoods feel at different times of day, where locals actually spend time, and the tiny details ...