The disability market is one of the most overlooked opportunities in U.S. sports. 🏀⚽ From adaptive equipment and inclusive fan experiences to innovative technology, businesses prioritizing accessibility are gaining a competitive edge. In 2024, adapted and para sports generated nearly $164M in economic impact. Disabled fans are loyal, engaged, and respond to brands that value inclusion. Click the link in the bio to read more from our guest contributor, Dawna Callahan 🔗