A year ago, #Disney established the Office of Technology Enablement to explore potential uses of tech like AI and mixed reality to boost the bottom line and figure out how to do so ethically. The efforts stalled, however, due to internal resistance and the limitations of the technology itself, reportedly leaving Walt Disney Company CEO Bob Iger frustrated. #TheWrapPro Managing Editor rogercheng24 dives deep into Disney's AI issues, unpacking the promise and the problems facing the media giant and others in the industry. 🔗 Read the full Pro-level analysis at the link in bio. 📸 AaronP/Bauer-Griffin/GC Images/Joel Saget/AFP via Getty Images/Axelle/Bauer-Griffin/FilmMagic