Sponsored by Amazon Ads In this third and final episode of The Inspiration Lab, Amazon Ads Global Director of Brand Marketing, Carly Zipp, sits down with Jill Cress, CMO and CXO of H&R Block, to discuss measurement in marketing and innovating for a legacy brand. Jill and Carly recap H&R Block’s recent full-funnel campaign with Amazon Ads, discuss the winning combination of storytelling and performance marketing, and examine the continued convergence of entertainment and commerce. For more, visit advertising.amazon.com. To watch more of The Inspiration Lab: Episode 1 - Breaking through in the age of AI youtube.com/watch?v=LoCYgZeHkWc Episode 2 - Inspiring action across nonlinear journeys youtube.com/watch?v=o2Ht3c0Sdyk ------------------------------------------------------ #marketing #ads #businessinsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the...