Emily Frazer is the CEO of Matchroom Multi Sport. She's led the charge in transforming sports like 9-ball pool into fast-growing, commercially compelling global properties, building new formats, elevating athlete storytelling, and bringing fresh audiences into what we could call a challenger landscape. The Multi-Sport story was told to perfection in the recent Matchroom Netflix series, shining a light on the lesser known side of the organisation at the centre of the boxing world and driving the boom we’ve seen in the darts. The question for Emily is simple: can the success in these other sports be replicated in the multi-sport model? Ahead of the Mosconi Cup next week at Ally Pally (pool’s answer to the Ryder Cup), Emily delivers a compelling reveal on life behind the Matchroom curtain and what it’s going to take to deliver an emerging sport on a global stage. ---------------------------------------------------- Timestamps: 00:00 Intro 01:39 What is Multi Sport? 13:09 How Early O...