The South Pole Illuminated Festival presented by H-E-B kicks off the holiday season with McAllen’s official Christmas Tree Lighting, and you’re invited! 🎄 Watch the tallest digital Christmas tree in the U.S. come to life at 6 PM, towering over 100 feet with breathtaking LED displays. 🎆 Stay for fireworks, the Driscoll Electric Parade, live music, and the full opening night of the festival. 📅 Friday, November 28, 2025 🕕 Tree Lighting at 6 PM 📍 South Pole Illuminated Festival - McAllen Convention Center District 🎟 FREE festival admission for guests arriving before 7 PM! Courtesy of H-E-B! Kick off the holidays in the brightest way, see you under the tree! 🎄 #VisitMcAllen #SouthPoleOfTexas #McAllenEvents #HolidaySeason