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It's almost as if female fans don't need to be spoon-fed and babied sports news – we're true fans and we've BEEN dedicated for a long time. 🤫⁣⁣ ⁣⁣ Sky Sports launched its new “female-focused” TikTok channel, Halo, on Thursday… and shut it down two days later after fans called it patronizing, infantilizing, and “one of the worst concepts” they’d ever seen. 😶⁣⁣ ⁣⁣ Halo — branded as the “little sister” to Sky Sports — leaned into “hot girl walks” and matcha to explain actual sports highlights. Women’s sports fans were quick to push back.⁣⁣ ⁣⁣ “We’ve spent the last 50 years trying to come away from stereotypes,” said 23-year-old fan Emily Trees. “We deserve our own space… we don’t need to be the ‘little sister’ to anyone.”⁣⁣ ⁣⁣ Another fan, Millie Jones, added: “I don’t need a pink, glittery sidepiece to the normal content. I just need equal representation.”⁣⁣ ⁣⁣ After widespread criticism, Sky deleted nearly all posts and issued a statement: “We’ve listened. We didn’t get it right.”⁣⁣ ⁣...

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