Over Thanksgiving weekend in 2011, Morley Safer went inside the business of creating flavors, reporting on the multibillion-dollar food flavoring industry and how supertasters used secret formulas to "hijack" our brains with irresistible flavors. Almost every product on grocery store shelves has been enhanced artificially or with so-called natural flavors. They are intensified with either fat, sugar, salt, or, all three. Dr. David Kessler, former head of the FDA, said, “We're eating fat on fat on sugar on fat with flavor. And much of what we're eating with these flavors, you have to ask yourself, 'is it really food?’… They hijack our brain." #thanksgiving #flavor #taste #tastetest #chicken