We’ve officially entered the season of giving, and sorors, that means a season of intentionality. As you prepare for Black Friday, Small Business Saturday, Cyber Monday, Christmas, Kwanzaa, and New Year’s Day, let your first stop be the Delta Red Pages, and seek a soror first. When we Shop Red and Buy Black, we do more than support the businesses we love. We strengthen the communities we serve. Every dollar spent with a soror, or a Black-owned business, becomes a seed of opportunity, access, and collective economic wellness. Purposeful spending is more than shopping. It is our commitment to economic justice, to uplifting minority-owned businesses, and to keeping our Delta dollars circulating where they matter most. As 2025 winds down, let us pivot with purpose and step into 2026 with clarity and renewed commitment. Sorors, the call to action is clear. Support a soror, strengthen our communities, and invest in our shared future. Shop Red. Buy Black. Celebrate Black excellence. Let us...