The Christmas season is full of traditions. They’re sung, baked, lit, wrapped, and worn—spanning cultures and generations. But how many of our traditions draw us closer to what matters most? This year, we invite you to begin a new tradition—one that centers your heart on the story behind it all. The story of Him. Stay tuned for a new video coming November 30—a timeless message with a modern twist (it’s going to be really cute). Share your Christ-centered traditions in the comments, on your story, or with a friend! #LightTheWorld