This week we’re celebrating winning the #GrandPrix in Outdoor Advertising at the Cannes Lions International Festival of Creativity 2025. Congratulations to the Nestlé Czechia team and our partners at VML for their outstanding #creativity! 🏆 For over 90 years, KitKat has championed the ‘break’ in people’s lives – a message that is more relevant than ever in today’s fast-paced, always-on world. As society struggles to unplug, the team in the Czech Republic brought our global campaign ‘Break Better’ to life by holding up a mirror to our reality in a powerful and emotional creative execution. 📵🍫 #KitKat #Czechia #CannesLions