3 Buckets of Social Media.... There Consumers, Entertainers, and there is Educators. If you are a videographer for a business then you are most likely going to the education side. Why? Being a trendy Entertainer and going viral is cool and all but it does not bring in any sales for that business. If your work does not bring in any sales then you are just an expense to the business rather than an investment. Expenses get cut first when trying to clean up a budget.