Fortunate to be trusted to photograph the new (for ‘25) Club Kit for torontofc / realsportsapparel. Getting the opportunity to marry studio photography production with sports is always my favourite part about my career… taking the learnings from my experience working in fashion and applying them to my current work is always such a joy. Started the year on a cold, snowy February morning at TFC’s Marketing Day — the kind of day where you really feel a 2am load-in. We loaded in, built, and dressed the entire set from scratch before our 8am camera-up, all inside the inflatable dome that we were sharing with four other sets loading at the same time. As part of the creative direction, we showcased TFC’s historic home kits to showcase the club’s return to all all-red, weaving that legacy into the overall look and feel of the shoot. To give the campaign as much longevity as possible, we designed and executed three distinct lighting setups, each offering a unique atmosphere while still fee...