Oxford University Press has revealed that 'rage bait’ is the word of the year 2025, but what does it mean?⁣ ⁣ Officially Oxford University Press define the term as ‘online content deliberately designed to elicit anger or outrage by being frustrating, provocative, or offensive, typically posted in order to increase traffic to or engagement with a particular web page or social media content’.⁣ ⁣ Other shortlisted terms were ‘aura farming’ and 'biohack'.⁣ ⁣ The words selected are intended to reflect the moods and conversations that have dominated the year.⁣ ⁣ #wordoftheyear #ragebait #aurafarming #biohack