Replying to @melody.h07 DEEP DIVE part 2: lip treatment edition 💋Beauty queens, the point of these deep dives we do is to really show that every product has a purpose and the nuances do matter. Different technologies, different intentions, different results. We’ve said this in our past videos on POV beauty and other products and it still stands: when we don’t understand those differences, consumers end up disappointed, brands get mislabeled as “not working,” and innovation quietly dies in the background. And yes, some launches miss the mark, but education is everything. When we know what a product is actually designed to do, we choose better, we use better, and we give innovation the space it needs to keep evolving ✨ That’s why we break things down piece by piece, always. And we focus on where we think we can provide the most value ❤️ What category should we dive into next? 👀 Products mentioned: @Point of View Beauty Amp it ampoule @EADEM Le Chouchou @Experiment Beauty Softwear Lip T...