Rage bait has been named as Oxford word of the year, reflecting a common experience felt when scrolling through social media. Oxford University Press, which publishes the Oxford English Dictionary, said the word had beaten 'biohack' and 'aura farming' in a vote for the title. Rage baiting refers to social media posts which are deliberately controversial, provocative or misinformed in order to drive engagement through angry reactions. Read more at DailyMail. #news #language #etymology #ragebait