“Born to Be a Longhorn” 🤘🧡 texaslonghorns, stdavidshealthcare, and NIL storytelling are collaborating to create a real impact. St. David’s partnered with 12 Longhorn student-athletes who were born at their hospitals, creating a full-circle moment that connects community, care, and Texas pride. The three-part video series, with more on the way, plus collab posts, paid boosts, and NIL IP, generated authentic fan connection and strong engagement. This is the power of bringing brands and athletes together to tell stories that fans will remember. #LearfieldImpact #NIL #TexasLonghorns #HookEm #CollegeSports