How do you build a global media company in the YouTube era? FORTUNE spent time with Moonbug’s CEO, partners, and senior leaders to understand how CoComelon grew from a YouTube idea into a franchise loved by families around the world. Three takeaways from the story: 1. Rene saw something the industry didn’t. Before Moonbug existed, Rene saw in his own kids that viewing was shifting to YouTube. Many dismissed it. He didn’t. That insight became the foundation for Moonbug. “A good portion of what people were watching on YouTube, some 25%, was kids programming, and no big studios owned any of it.” — Rene 2. CoComelon’s homes on Netflix — and soon Disney+ — show the power of multi-platform storytelling. Families don’t stay on one platform, and Moonbug meets them everywhere: YouTube, streamers, FAST, linear, music, and consumer products. The story spotlights a key moment in CoComelon’s evolution: its upcoming move to Disney+ in 2027, a reflection of the brand’s demand and how major pl...