#WickedForGood isn't just cleaning up at the box office for Universal. It's also helping out #HBOMax by boosting a library title that first hit theaters 85 years ago. Yep, #Wicked's popularity has meant a surge of viewers for #TheWizardofOz not on Universal's #Peacock, but on WBD's streaming platform. According to Parrot Analytics, the original classic has generated an additional $2 million in global streaming revenue since the first "Wicked" debuted last year. 🔗 See more at the link in bio. 📸 Universal Pictures