My career started long before social media… Spanning NBA and WNBA events, to league communications, team crises, CEO and athlete storytelling. I’ve spent years shaping how people and organizations are perceived on the public stage. That work taught me something essential: public perception is a strategic asset, not an accident. Now I help entrepreneurs, athletes, and creators apply that same level of intention to their own brands. Because visibility is one thing…but reputation, narrative, and credibility are what actually move your career forward. If you want support building a public presence that aligns with where you’re going next, DM “STRATEGY.” #brandstrategy #publicaffairs #reputationmanagement #narrativestrategy #womeninsports #womeninbusiness #strategiccommunications #creatorstrategy