The 2025 McAllen Holiday Parade, presented by H-E-B and powered by Bert Ogden, is finally here! 🎈 The magic begins TONIGHT at 5:00 PM at McAllen Veterans Memorial Stadium with the Opening Extravaganza inside the stadium featuring fireworks, live music, special performances, and so much more! THEN at 6:00PM, the Parade kicks off with: ✨ Illuminated floats 🎈 Giant spinning character balloons 🌟 Celebrity guests & influencers 🎅 Santa’s official arrival to the South Pole of Texas! 🎟️ Still need tickets? Grab your seat at mcallenholidayparade.com See you under the lights, McAllen! 🌟 #christmasacrossamerica #McAllenHolidayParade #SouthPoleOfTexas