Tom Rogers, former President of @NBC Cable and a respected voice in media and sports strategy, highlights how live sports has emerged as one of the biggest winners in the transition to streaming. As professional and major college sports migrate onto digital platforms, they’ve not only maintained their massive audiences but, in many cases, expanded them. 🚀🔥
The streaming revolution has created new opportunities for leagues, teams, and broadcasters, making live sports one of the most valuable and resilient categories in all of entertainment. With real-time viewership, built-in fan bases, and unmatched cultural impact, sports programming continues to thrive even as the rest of the media landscape undergoes dramatic change. 🏆📡
This moment marks a pivotal shift in how fans watch their favorite games, and how platforms compete for the most powerful content in the industry.
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