Tom Rogers, former President of @NBC Cable and a leading voice in media strategy, explains why the @NFL's upcoming renegotiation with #paramount could trigger one of the biggest financial shifts in sports broadcasting. With the league preparing to revisit its media deal, there is growing expectation that the #nfl will push for a major increase in rights fees. 🚀 The @NBA's recent, record-setting media deal has raised the bar across the industry, and the NFL, which consistently draws far larger audiences and remains the most valuable live property in entertainment, may now feel it previously left significant money on the table. 🏈💸 Rogers breaks down the leverage the NFL holds, the financial pressures surrounding Paramount, and the rising competition among streaming platforms fighting for premium live sports. These dynamics are setting the stage for a renegotiation that could reshape the economics of broadcasting, influence future bidding wars, and accelerate the shift toward digit...