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Dalziel & Pow dalzielandpow - RW&CO Elevates In-Store Experience with New Saint-Bruno Flagship Designed by Dalziel & Pow
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Canadian retailer RW&CO, one of three distinct brands under RCL - Reitmans (Canada) Limited, has unveiled its first-ever flagship store at Promenades Saint-Bruno, located within the Greater Montreal area. Designed by global strategy and design studio Dalziel & Pow, the space marks a significant milestone in RW&CO’s brand evolution and retail strategy. The space also introduces RW&CO’s new logo and expanded colour palette, marking a fresh, confident step in the brand’s evolution, with simple and refined core colours featured throughout the space for elevating comms and key messaging. There is also a supporting palette of richer colours for moments of dialled-up expression, such as packaging and shopping bags - adding personality, recognisability and impact.
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