From January to November 2025, Olive Young (oliveyoung_global) recorded more than 1 trillion KRW in cumulative sales from foreign tourists — about USD 678 million. With Olive Young stops now considered a must-do on any Korea trip, foreign shoppers made up over 25% of the retailer’s total sales this year. Among international customers, 58% purchased six or more brands, and 33% filled their baskets with over ten products — a clear sign of just how deep K-beauty shopping runs. An Olive Young official commented, “Reaching ₩1 trillion in tourist spending is especially meaningful, as it reflects the success of countless indie brands meeting global consumers through Olive Young. We’ll continue working to make K-beauty a key reason to revisit Korea and a signature part of inbound tourism.” So tell us — what was your Olive Young experience like? 💛🛍️ 2025년 1월부터 11월까지 올리브영(oliveyoung_official) 매장에서 외국인 관광객 누적 매출이 1조 원(약 6억 7,800만 달러)을 돌파했습니다. 이제는 한국 여행의 필수 코스로 자리 잡은 만큼, 올해 전체 매출에서 외국인이 차지...