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#ICYMI: redkenpro had a major launch this year: Blonde IQ 9+ ✨ Swipe to get the formulas used for this glowy copper refresh for BTC's Senior Editor laurenfreas Why Blonde IQ 9+ is a game-changer: • Up to 9 levels of clean, even lift • Advanced Neutralization Technology fights yellow as you lift • Fast takeoff: up to 7 levels in about 25 min • No swelling = better saturation + more consistent results • Creamy, dust-free, clump-free formula for easy, precise application • Made to pair with Shades EQ Gloss for a perfectly prepped canvas Have you tried blonde IQ 9+ yet? 👀👇 #btceditorial #behindthechair #redkenpro

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