From USF classrooms to the World Cup stage. 🌎⚽ Alum Ryan Morse ‘15, Account Director at 160over90 will be leading Coca-Cola’s activation for the 2026 FIFA World Cup. From managing fan experiences across multiple host cities, to shaping culturally relevant strategy, Ryan shares how data, creativity and relationships ahve shaped his career. Ryan also offers advice to students on how to get involved with the World Cup and break into sports sponsorships. Read Ryan’s full story at the link in bio. #weareusfsm💚💛 #universityofsanfrancisco #usfcaoc #SportsBiz #CareerInSports