“We don't want to grow,” says Swiss watchmaker Max Büsser, founder of the niche brand MB&F. Büsser says thousands of people have contacted him trying to buy one of his watches, but he has no interest in ramping up from his current output of roughly 400 watches a year. He says his focus is on the craftsmanship that goes into each piece. #watchmaking #swisswatch #watches #watchesoftiktok