#ESPN and APM Music create Monsters, Inc.-themed version of the iconic “Heavy Action” for #MonstersFundayFootball
The team was so close to getting it, but something just wasn’t right.
“I literally was hitting my chest to keep time while I was on the phone humming the theme, but in a swing feel,” says Robert Navarro, APM Music’s creative director. “From that moment on, we were on a roll.”
Navarro, producer Jeff Rona, and others were trying to figure out how to mash up two legendary theme songs: the jazzy score from Disney’s and Pixar’s #monstersinc and “Heavy Action,” the longtime intro to ESPN’s #mondaynightfootball.
“Not just the “dun dun dun dun” opening statement [the first four notes of “Heavy Action”], but how do you take the little middle bits of the song and make them swing?” says Navarro. “That’s a whole different world and it sort of threw our creative team for a loop for a minute.”
To give it a real sense of authenticity, Navarro and the team returned to Esplanade...
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