"As they destroy Ben and Jerry's values, they will destroy that following and they will destroy that brand."
Ben Cohen, the co-founder of Ben & Jerry's, remains an employee of the brand and its most high-profile spokesperson.
He has told the BBC he fears under the current ownership of parent company Magnum, the ice cream maker's "loyal" followers would be lost for good.
His remarks are the latest in a long-running spat over the brand's ability to express its social activism and the continued independence of its board.
Ben & Jerry's is known for its activism on social issues and has consistently spoken out on political, environmental and humanitarian matters - including the Israel-Gaza conflict.
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(📸 Getty and Ben Cohen)
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