In September, Vail Resorts chief executive Rob Katz said the company needed to “shift more focus to marketing our lift ticket business” and promised “decisive steps” to make that happen.⁠ ⁠ On Tuesday, the company revealed its new strategy to address lift ticket sales, announcing a discount program averaging more than 30% off on lift tickets purchased four weeks or more in advance.⁠ ⁠ Read all the details at the link in our bio. ⁠ ⁠ 📝: John Meyer, The Denver Post⁠ 📷: Andy Cross, The Denver Post // akakross⁠ ⁠ #Colorado #VailResorts #Skiing #Snowboarding #ski #skiresort #EpicPass