PR is becoming performance, editorial is becoming scalable, and AI is changing everything 💥 At Affiliate Summit West, Natalie Zatezalo will take the stage to unpack how earned media is evolving in the AI era. Natalie will join a panel of experts to dive into how publishers are indexing directly on LLMs, how editorial content is driving real traffic and conversions, and how brands can merge PR with performance to turn stories into measurable results 📈 #AffiliateMarketing #PerformancePR #EditorialStrategy #DigitalMarketing #ContentToConversion #ScalableContent