A strong session from Grant Jones, Learfield's SVP & Head of Content, highlighting how content and storytelling are helping student-athletes grow their brands and expand NIL opportunities. The panel shared examples of creative storytelling and platform strategy, emphasizing the importance of providing athletes with the necessary tools and visibility to succeed in the evolving NIL landscape. Thank you to the panelists and Shannon Terry for leading a fantastic discussion. #Learfield #SBJIAF #NIL #ContentCreation