Most people think a crisis ends when someone is fired. The truth? That’s when the real work begins. When I led PR + Marketing for the Chicago Red Stars during a federal investigation, the job wasn’t “spin.” It was stabilizing trust, protecting revenue, and keeping an organization from collapsing under pressure. Leadership crises aren’t PR problems, they’re business problems. How you respond determines whether you recover… or rebuild from zero. This is exactly what I teach inside The Leverage Blueprint™ for leaders, creators, and organizations who need to shape perception and turn it into opportunity. #whatapublicistthinks #michiganfootball #reputationmanagement