. WBDS Awards – awards.worldbranddesign.com . Bio: Jiani Lin is an award-winning Senior Experience Designer based in New York, with eight years of experience leading large-scale digital initiatives for global brands such as JPMorgan Chase, Expedia Group, TIAA, and Lenovo. Her practice bridges interaction design and business strategy—combining creative vision with system-level thinking to craft inclusive, data-driven experiences that reach millions of users worldwide. . Recognised by leading international competitions, Jiani’s work has been celebrated for its innovation, inclusivity, and social impact. . Over the past eight years, she has worked in the consulting industry, leading UX initiatives for large-scale digital products and helping enterprise clients build sustainable systems for innovation. Alongside this, she has also devoted time to projects that address social challenges—leveraging technology and human-centered design to create meaningful impact. . Her work reflects a perspe...