. WBDS Awards – awards.worldbranddesign.com . Bio: Lei Ye is a UX designer at Amazon, where he designs cohesive and human-centered digital experiences within the financial services ecosystem. His work bridges interaction design, visual systems, and design strategy — translating complex business processes into intuitive, elegant user journeys. . With a Master in Design Studies from Harvard University Graduate School of Design, Lei’s multidisciplinary background spans architecture, product innovation, and data-driven storytelling. Before joining Amazon, he worked at McKinsey & Company, leading the design of internal platforms that enhanced collaboration, security, and productivity across the firm. His approach combines analytical rigor with creative vision, consistently driving clarity, efficiency, and measurable impact within large-scale digital ecosystems. . Beyond his professional practice, Lei’s independent work explores the intersection of design, technology, and social reflection. ...