After 28 years in the Air Force, Darren Hartford bought Oliver Pluff & Co. and learned the world of tea firsthand. Simple changes, like making the site findable in Google search and investing in Google tools, helped double e‑commerce sales and bring 300,000 new customers in a year. Learn how @GoogleAds, Google Ads Performance Max, and Google Shopping have helped him grow his business and open a storefront. #ProudlyOwned CREDITS Where the Buffalo Roam Director: Nilou Safinya DP: Brett Sims Editor: Collin Kriner Oliver Pluff - oliverpluff.com