He's baaaack! After a long hiatus, beloved Cheez-It mascot Prince Cheddward is making his triumphant return at this year's Cheez-It Citrus Bowl 🏈 Make sure you tune into the game between Michigan and Texas on December 31st to see what he has planned for his royal homecoming 👀 #thegist #cheezit #football #collegefootball #cfb