📈 Did you know? Global streamers are fueling European content production! In 2023, global streaming platforms increased their spending on European original content by 34%, reaching EUR 5.7 billion and making up 26% of all spending on European originals. 🎬 🇬🇧🇪🇸 The UK and Spain lead the charge, together accounting for 53% of all streamer spending on European productions. Streamers contribute significantly to original content budgets, especially in Spain (over 50%) and substantially in Italy and the UK. 👀 Discover the full insights from the @europeanaudiovisualobservatory in our bio #Streamers #Content #Production