🏆 BEST MARKETING INITIATIVE AWARD 2025 – Spotlight on the "BLUR" Series Marketing Campaign Series exist but they must be seen! In today’s saturated content landscape, visibility is everything. That’s why Series Mania launched the Best Marketing Initiative Award in 2023: to celebrate bold, creative campaigns that amplify a series and connect it with audiences whether B2C or B2B. BLUR (VTM, Belgium) stood out with a campaign that blurred the lines between fiction and reality across student cities in Flanders. The result? Organic intrigue, high engagement, and a brilliant reveal. Produced by @sputnikmedia and @dpgmediabe , known for their authentic and socially engaged storytelling, BLUR proves that powerful marketing can extend storytelling far beyond the screen. 🔗 Want to learn more about this initiative? The full presentation is available for free on Series Mania+ link in bio #SeriesManiaForum