📣 Europe is gaining ground.⁠ ⁠ Global streamers’ investment in content has now plateaued, reaching 0% growth since 2023. But while global spending stalls, Europe’s share keeps rising, now reaching 30% of all streamer investment in original content. This shift marks a growing strategic focus on European stories and creators, with platforms like Disney+ significantly increasing their investment in European originals.⁠ ⁠ 🔗 Get the full data from @europeanaudiovisualobservatory by clicking the link in ou bio.⁠ ⁠ #SeriesManiaForum #EuropeanAudiovisualObservatory #Data #TVIndustry