Koen Freson, from @sputnikmedia, shares what makes the Best Marketing Initiative Award such a powerful event for marketing teams: “Being part of the Best Marketing Initiative Award is inspiring. Not only to share your work with industry peers, but to see global creativity at its best. It motivates you to keep innovating, finding new ways to reach audiences in increasingly creative ways.” Koen and his team showcased BLUR with broadcaster @vtm.be last year, turning the show’s iconic bar into real-life pop-up locations across Belgium. Social campaigns and community activations helped them connect deeply with fans, a perfect example of how bold ideas can amplify a series far beyond the screen. ✨ Want your campaign in the spotlight? The call for applications is now open, submit yours before February 10, 2026. Link in bio! 📸 Sébastien Champeaux