. Dalziel & Pow dalzielandpow - Dalziel & Pow Creates Way Finding System and Retail Design for New Guinness Open Gate Brewery London . Dalziel & Pow, the global strategy and design studio, has created a storytelling-led wayfinding and retail strategy and design for the new Guinness Open Gate Brewery London. Dalziel & Pow, the studio behind the immersive Ingredients experience and retail design of the Guinness Storehouse in Dublin, has designed the site’s Guinness Good Things pop-up store and the Guinness Goods Market Store along with all the internal and external wayfinding and signage for the entire site. . #visualisation #branding #brandidentity #branddesign #graphicdesign #photography #worldbranddesign #worldbranddesignsociety