And that's on allowing FIFA to introduce variable pricing this year... 🙃⁣ ⁣ Fans rushed into Thursday’s first ticket lottery ready to finally snag seats for 2026 — and were immediately hit with FIFA’s latest price hike. Some Category 1 seats jumped up to 71% from last month alone, with “get-in” prices for big matchups like England–Croatia and Scotland–Brazil soaring to $700. 📈⁣ ⁣ And those “as low as $60” Category 4 tickets FIFA touted? Basically extinct. None were available on Day 1. 🫠⁣ ⁣ Supporter groups are furious, calling the new dynamic pricing “astronomical” and a “betrayal,” warning that following your national team from kickoff to the final could now cost fans nearly $7K — five times more than Qatar 2022. 🤑⚽️⁣ ⁣ The beautiful game is coming to North America…but at these prices, a lot of fans might be watching from home.⁣ ⁣ (c/o The Athletic)⁣ ⁣ #MWC #FIFAWorldCup #menssports #soccer