Comment "Peter" and we'll send you the full conversation⁠ ⁠ What does it really take to run one of the biggest football clubs in sport?⁠ ⁠ Peter Moore was CEO of Liverpool during some trophy-laden years: Champions League, Premier League, Club World Cup. BUT he’s the first to tell you that his real achievement wasn’t silverware…⁠ ⁠ It was reconnecting the club with its people.⁠ ⁠ In an era where football CEOs are often judged by revenue generation and asset value, Peter had a different philosophy:⁠ If you can’t understand the heartbeat of the fanbase, you can’t run the club.⁠ ⁠ From working with Jürgen Klopp, navigating agents, and deploying what he calls the “four Cs” of football leadership, Peter offers one of the clearest explanations of what actually happens inside a top Premier League club.⁠ ⁠ A masterclass in leadership, fandom and what the modern game demands from its decision-makers.⁠ ⁠ All on Business of Sport 🔥⁠ ⁠ #petermoore #liverpoolfc #wrexham #mosalah #robmcelhenney