Steffanie Rivers didn’t originally set out to change her business model — she simply wanted smarter ways to promote her drone photography company, TCB Drones, in Dallas, Texas. But after taking free courses from Verizon Small Business Digital Ready, Rivers found new strategies that not only boosted her company’s visibility, but also helped her rethink what the business could become. When she first launched TCB Drones, Rivers struggled to find the time and confidence to market her business consistently. Through virtual, self-paced courses and live events from Digital Ready, Rivers learned digital marketing strategies that led her to rebuild her website and expand her storytelling online. Those changes quickly boosted her visibility. “I saw the results,” she says. After the website redesign, visits increased by several hundred percent. Rivers believed her business had potential for international expansion. Through Digital Ready, she reached out to experts with international experience ...